Library / English Dictionary

    DOWNMARKET

    Pronunciation (US): Play  (GB): Play

     I. (adjective) 

    Sense 1

    Meaning:

    Designed for low-income consumersplay

    Classified under:

    Adjectives

    Similar:

    downscale (intended for people with low incomes)

    Antonym:

    upmarket (designed for consumers with high incomes)

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