Library / English Dictionary

    LOSS LEADER

    Pronunciation (US): Play  (GB): Play

     I. (noun) 

    Sense 1

    Meaning:

    A featured article of merchandise sold at a loss in order to draw customersplay

    Synonyms:

    drawing card; leader; loss leader

    Classified under:

    Nouns denoting man-made objects

    Hypernyms ("loss leader" is a kind of...):

    feature (an article of merchandise that is displayed or advertised more than other articles)

    Credits


    © 1991-2023 The Titi Tudorancea Bulletin | Titi Tudorancea® is a Registered Trademark | Terms of use and privacy policy
    Contact