Library / English Dictionary

    MARKETING RESEARCH

    Pronunciation (US): Play  (GB): Play

     I. (noun) 

    Sense 1

    Meaning:

    Research that gathers and analyzes information about the moving of good or services from producer to consumerplay

    Synonyms:

    market research; marketing research

    Classified under:

    Nouns denoting acts or actions

    Hypernyms ("marketing research" is a kind of...):

    research (systematic investigation to establish facts)

    Hyponyms (each of the following is a kind of "marketing research"):

    market analysis (marketing research that yields information about the marketplace)

    product research (marketing research that yields information about desired characteristics of the product or service)

    consumer research (marketing research that yields information about the motives and needs of different classes of consumers)

    Credits


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