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ADVERTISING
| Pronunciation (US): |  | (GB): | |
I. (noun)
Sense 1
Meaning:
The business of drawing public attention to goods and services
Synonyms:
advertising; publicizing
Classified under:
Nouns denoting acts or actions
Hypernyms ("advertising" is a kind of...):
business; business enterprise; commercial enterprise (the activity of providing goods and services involving financial and commercial and industrial aspects)
Hyponyms (each of the following is a kind of "advertising"):
hard sell (forceful and insistent advertising)
soft sell (suggestive or persuasive advertising)
circularisation; circularization (circulating printed notices as a means of advertising)
Derivation:
advertise (make publicity for; try to sell (a product))
Sense 2
Meaning:
A public promotion of some product or service
Synonyms:
ad; advert; advertisement; advertising; advertizement; advertizing
Classified under:
Nouns denoting communicative processes and contents
Hypernyms ("advertising" is a kind of...):
packaging; promo; promotion; promotional material; publicity (a message issued in behalf of some product or cause or idea or person or institution)
Hyponyms (each of the following is a kind of "advertising"):
direct mail (advertising sent directly to prospective customers via the mail)
preview; prevue; trailer (an advertisement consisting of short scenes from a motion picture that will appear in the near future)
advertorial (an advertisement that is written and presented in the style of an editorial or journalistic report)
mailer (an advertisement that is sent by mail)
newspaper ad; newspaper advertisement (a printed advertisement that is published in a newspaper)
commercial; commercial message (a commercially sponsored ad on radio or television)
bill; broadsheet; broadside; circular; flier; flyer; handbill; throwaway (an advertisement (usually printed on a page or in a leaflet) intended for wide distribution)
teaser (an advertisement that offers something free in order to arouse customers' interest)
top billing (the advertisement of a star's name at the top of a theatrical poster)
Derivation:
advertise (make publicity for; try to sell (a product))
II. (verb)
Sense 1
-ing form of the verb advertise
Context examples:
"It's good advertising, Martin, old boy," Brissenden repeated solemnly.
(Martin Eden, by Jack London)
She ran frantically, hysterically, straining to the utmost, advertising the effort she was making with every leap: and all the time White Fang slid smoothly away from her silently, without effort, gliding like a ghost over the ground.
(White Fang, by Jack London)
One of these, whom I had cured of a painful and lingering disease, was never weary of advertising my virtues and of endeavouring to send me on every sufferer over whom he might have any influence.
(The Adventures of Sherlock Holmes, by Sir Arthur Conan Doyle)
If you are self-employed, you can do a publicity, advertising, or social media campaign that would be very effective now.
(AstrologyZone.com, by Susan Miller)
It will start a controversy that will be worth thousands to you just in advertising.
(Martin Eden, by Jack London)
If you write code, you may be ready to show an app you designed to the world, or you might launch an advertising or publicity campaign.
(AstrologyZone.com, by Susan Miller)
"It was just in a general way a description, you understand," the cub ventured, "and besides, it's good advertising. That's what counts. It was a favor to you."
(Martin Eden, by Jack London)
Take action and initiate an advertising campaign, or open your own business.
(AstrologyZone.com, by Susan Miller)
We have already spent five thousand dollars in advertising.
(Martin Eden, by Jack London)
Those with Gemini or Virgo rising would also strongly feel Mercury retrograde, as would those who work in the communications, travel, publicity, marketing, advertising, or the telecommunications industries.
(AstrologyZone.com, by Susan Miller)
