Library / English Dictionary

    PROMOTIONAL MATERIAL

    Pronunciation (US): Play  (GB): Play

     I. (noun) 

    Sense 1

    Meaning:

    A message issued in behalf of some product or cause or idea or person or institutionplay

    Example:

    the packaging of new ideas

    Synonyms:

    packaging; promo; promotion; promotional material; publicity

    Classified under:

    Nouns denoting communicative processes and contents

    Hypernyms ("promotional material" is a kind of...):

    content; message; subject matter; substance (what a communication that is about something is about)

    Hyponyms (each of the following is a kind of "promotional material"):

    buildup (highly favorable publicity and praise)

    PR; public relations (a promotion intended to create goodwill for a person or institution)

    blurb; endorsement; indorsement (a promotional statement (as found on the dust jackets of books))

    ballyhoo; hoopla; hype; plug (blatant or sensational promotion)

    pitch; sales pitch; sales talk (promotion by means of an argument and demonstration)

    ad; advert; advertisement; advertising; advertizement; advertizing (a public promotion of some product or service)

    sales promotion (promotion that supplements or coordinates advertising)

    Holonyms ("promotional material" is a part of...):

    marketing (the commercial processes involved in promoting and selling and distributing a product or service)

    Credits


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